Menu
![]() ![]() If they can’t hear it, then they won’t get it, so who cares?Īccording to Facebook, “research found that when feed-based mobile video ads play loudly when people aren’t expecting it, 80 percent react negatively, both toward the platform and the advertiser” While scrolling through your social feeds with your sound turned off ( which 85 percent of users do), most individuals will completely skip a video whose meaning is lost without sound. ![]() Captions certainly are not a new concept for videos on TV, but they are a strategy that is proving more and more effective on all platforms.
0 Comments
Leave a Reply. |